Insights — Experience design by graphility

  • Personalized marketing: tailoring it with care

    Personalized marketing: tailoring it with care

    Personalized marketing explained Personalized marketing occurs when content is tailored based on personal customer data. This data may include the email address, name, location, subscriptions, browsing history etc. In our age of post privacy abuse and GDPR, such data should be collected only with the customer’s consent. Personal data helps companies reach out to their…

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  • Digital audio advertising: everybody is all ears

    Digital audio advertising: everybody is all ears

    Digital is making audio advertising better and more relevant New technology tools are making audio advertising more effective than it’s ever been before. More and more brands are discovering that audio advertising is the secret weapon they’ve been looking to add to their omnichannel campaign. Brands are using digital’s strengths to take audio advertising to…

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