A lingerie photo session with Chantelle and Passionata
There was an air of purity in our Brussels studio that day...
… Even though this featured work was shot back in 2015, I still feel quite formal while writing this retrospective, for the result has left our team elevated. On that April week, we presented you two very creative briefs produced in collaboration with Chantelle and Passionata.
In their own ways, both brands believe in beauty: they want women to enjoy life and feel beautiful in knowing that they look their best. We wholeheartedly supported that vision during our Streetglams project, as it is in our agency’s DNA to empower our customers, users of their services, and the public in general.
We wanted to offer our own creative take on their latest collections. The subject was vast, so we focused on the classics, black and white sets of lingerie.
Lingerie is always beautiful. Sometimes it is meant to be an intimate experience, yet other times it is meant to build foreplay. These primary emotions are very subjective. They relate to a particular viewer, and in the case of garments, also the wearer. We wanted to capture a sample of the feelings that run through a young modern woman when she chooses to wear a magical white or a sexy black outfit.
Hector Hurtado, creative director
Opéra Tanga and Opéra Serra taille by Chantelle. Kimono dress by Marie Van Gils.
C'est peut-être un détail, mais c'est un Chantelle.
Rather than focusing solely on the lingerie, we wanted to portray the ephemeral purity that white brings with it. It starts with the white lingerie, and the rest comes by itself. As the famous slogan goes, it may be a detail, but it’s a Chantelle.
Passionistas see the world as their playground. We wanted to retain some of the magical mood while showing Charlotte almost ready for a new adventure. The gorgeous tulle skirt is only missing a top to make an outfit!
Double Je triangle bra by Passionata. Cassic tulle skirt by Marie Van Gils.
Black is a mysterious force. If white is a reassuring purity, black relates to the blanket of the night, the darkness of the void. Black both scares and attract. It is the right mix to empower and encourage adventure to people who wear it. For this reason, the Streetglams team decided to play with sexy lace differently than last time. We went out of the studio and shot on location in the beautiful Made in Louise. Our agency graphility was commissioned recently to shoot the entire set of rooms for their online presence, and we knew about this particular room… A place where cozy comfort could rhyme with romance from Chantelle.
Early on, we decided to get Fiona Dewaele from agency Borderfield as our model for the concept. Fiona turned out to be a friendly and engaged model, studying the concept and actively participating in our mood board on Pinterest — come pin with us!
It turns out that Fiona is a big fan of sexy lace, so it’s quite possible you will see her again on our website. And this time, we’re considering to up the ante with none other than Agent Provocateur…
There’s only one thing left to do: get some sexy lace for your ladies, and ladies… Be glam in sexy lace!
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