Brand stories are born out of great customer experiences A voracious eater yet attractive lady friend of mine became Zomato’s star and story. Zomato is an Indian restaurant search and discovery service where people can also review the restaurants they have visited. My foodie friend shared her experiences not leaving almost any eat-out unreviewed. Soon she became
What is an iterative cycle? An iterative cycle is a process that you can reuse to improve anything over time. At our agency, in the context of concept and product design, we define six significant steps: Evaluate: what’s the problem at hand, and what do we wish to achieve? Research: what works? What doesn’t? How are
Video marketing statistics Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by a number of sources: For 2019, 93% of users consider video creation a priority. 73% of B2B marketers say