Communication technologies have deeply affected the buying behavior of the modern customer.. They have created an obligation on businesses to find ways of dealing with these developments. Businesses are increasingly exploring new approaches and tools to keep up. This is where netnography – which is basically ethnography applied to the web – has become popular. Netnography has
What is marketing technology? Marketing technology is a combination of vendors, marketing automation and technology solutions in various digital marketing channels. It was conceived by Scott Brinker, Co-founder & CTO of ion interactive. Marketing practitioners spend a fair amount of their time at the junction of the marketing functions and the technology that fuels it. The remarkable progress
Predicting consumer behavior is the key to business success Customer serving businesses can grow and remain competitive if they can predict what consumers are most interested in and how consumers might react to certain offers or incentives. Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal customer intentions, but penetrating