Understanding Personas Personas are fictional, detailed archetypical characters that represent the users of your product or service. The notion of personas has evolved from being prevalent in the IT system development to it now being used in many other contexts like products development, marketing, planning of communication strategies, and experience design. “The special aspect of a persona
Customer journey mapping has become an important instrument to envision your customer’s experience. But what do these terms mean? Why should you even consider having a customer journey map? What are the best ways to go about building a complete customer journey map? What is Customer Experience? Customer experience (CX) is the result of an
“Scott Bedbury, who is credited with building strong brands like Nike and Starbucks, says, “A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” ― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower