Digital is making audio advertising better and more relevant New technology tools are making audio advertising more effective than it’s ever been before. More and more brands are discovering that audio advertising is the secret weapon they’ve been looking to add to their omnichannel campaign. Brands are using digital’s strengths to take audio advertising to
Communication technologies have deeply affected the buying behavior of the modern customer.. They have created an obligation on businesses to find ways of dealing with these developments. Businesses are increasingly exploring new approaches and tools to keep up. This is where netnography – which is basically ethnography applied to the web – has become popular. Netnography has
What is marketing technology? Marketing technology is a combination of vendors, marketing automation and technology solutions in various digital marketing channels. It was conceived by Scott Brinker, Co-founder & CTO of ion interactive. Marketing practitioners spend a fair amount of their time at the junction of the marketing functions and the technology that fuels it. The remarkable progress