Understanding a sales funnel A question you will often ask yourself in business is what’s the most effective way to get leads? Answering this question is all about understanding your prospect’s mindset, and this is why you need a sales funnel. The sales funnel is the series of steps designed to convert a prospect into
Email Marketing is not a lost cause According to Salesforce, email marketing has an average ROI of 3800% — that is an average of $38 for every dollar invested. That’s because email conversion rates are three times higher than social, with a 17% higher value in conversion. The best part? You can monitor your conversion rate with every
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook Branding and brand identity as we all know it A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes