Team graphility behind the scenes

12 years of European design & identity have forged our core values and skillset. Today, graphility is a boutique agency providing creative direction for experience design and identity projects.

Team graphility: Hector Hurtado, creative director & co-founder

Hector Hurtado

Creative director, co-founder
Team graphility: Milly, Print & recycling manager

Milly

Print & recycling manager
Team graphility: Marta Hurtado, head of photography & co-founder

Marta Hurtado

Head of photography, co-founder

1

2004-2010: a love affair

Hector Hurtado starts free-lancing in Belgium creating microsites, CMS websites, and imparting brand identity advice to small businesses. He is already interested in Extreme Programming and Scrum. This spurs occasional collaborations with other free-lancers and... By the end of 2007, visual artist Marta Hurtado joins permanently ♥

We get to taste nomad working. We get commissioned for photography and we really enjoy it. Being part of cohesive teams spurs Agile and Lean  — we may have been first in implementing Kanban in a design workflow! Initiative is encouraged, roles only serve when last word is due. This fosters delivery at a really dynamic pace.

After 6 years in operation, we have been dealing with corporate portals, extranets, and identity projects. By now, it becomes clear that our Lean mindset better serves entities where continuous improvement supercedes bureaucracy. We decide to focus on these clients, yet leaving an open door to interesting art projects. We completely rebrand, relaunch, and establish the agency in sunny Nicosia, Cyprus.

2

2011-2013: the art of marketing & the marketing of art

The rebranding pays off and nimble clients commission our work. We make a breakthrough in multichannel marketing. Moreover, our photography gets more attention, and we decide to launch two products to test the waters... Marta Hurtado Photography and Streetglams are born.

3

2014 & today

We sublimate brands through visual identity and photography. We ideate services and concepts for the financial industry. We deliver Minimum Desirable Products. In addition to Nicosia in Cyprus, we are also set up in Brussels, Belgium.

So let's grab a Belgian beer or a strong Cyprus coffee, and tell us about your vision.

Do you want to meet?

Lovely, drop us a line using the contact form below.

© Copyright graphility, 2004-2017.